Digital Marketing Journey in upgrade

It’s been just two years that artificial intelligence has taken over the digital world. In the short period of time it has completely defined the digital marketing landscape by just not becoming the tool, but the strategic backbone of modern marketing.

In 2026, The Digital marketing based on AI will completely transform:

Predictive analytics: as the AI will provide deep insights about the consumer behaviour, which will act as a guiding light to take a smarter decisions .

Content making : AI will enable the digital marketers to look beyond the traditional standard of crafting content and also reduce the time and stress in content making .

Customer targeting: AI will enable the hyper personalisation through its tailor-made models based on the predictive analytics, which will enable digital marketers to move away from one size fits all campaign

Changing the nature of marketing: AI will transform the digital marketing into more fluid and fictional less than ever throw its cross channel behaviour attributes .

Consumer satisfaction: AI will foster the consumer satisfaction by eliminating the irrelevant advertisements by recommending the ultra, relevant advertisements, and also with the help of personal assistance. It will save the consumer time by avoiding them to browse aimlessly.

Consumer protection: consumers data can be protected through the personalised opt-in models.

However, depending completely on AI will only lead to the downfall, as it may not understand the background and complex requirements. Therefore, in 2026 to become top class, marketers, one should balance mission precision with emotional intelligence.

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hello this is Tanya i am a learner in upgrad. apart from digital marketing i am very much intrested in brush calligraphy and different arts like mandala , madhubani , colour painting, much more .

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